Glossier’s Merch Collaboration with the WNBA Makes Its Debut
Since becoming the WNBA’s premier beauty parter in 2020, Glossier has cemented its legacy in women’s sports. They’ve launched a lip gloss and featured select W players in their ‘Body Hero’ campaign, among numerous other initiatives and content they’ve created celebrating the growth of the game and player self-expression.
“From the start, we have always believed that beauty and sports are not mutually exclusive,” says Head of Global Integrated Communications, Partnerships and Impact, Veronika Ullmer, in an interview with Who What Wear in July. “With the growing visibility of women’s sports and the influence of the athletes, there has been a shift within our culture. Female athletes have become a different type of influencer, as they redefine beauty standards that empower women.”
Their newest release is it’s first ever merch collab, featuring an ultra cozy hoodie that is just part of their longtime continued efforts to show support for the league, players and the love of the game.
Purchase the Glossier x WNBA Hoodie here.
Images sourced from Glossier.
