P&G’s Renewed Partnership with the WNBA Brings More Brands into the Fold

In July 2023, P&G’s Mielle entered a multi-year partnership as the WNBA’s first Official Textured Hair Care Partner, and now it’s stepped into a new era. With Secret and Olay being the first brands to launch activations under the new partnership, fans can expect to see Tampax, the Official Period Care Sponsor, at the WNBA Draft 2026 Presented by State Street Investment Management SPY through the Queens Court activation. “As a celebration of achievement, resilience, and the power of women in sport, Queens Court is a unique, interactive space where players and draft attendees alike can celebrate the moment and embrace the spirit of confidence and empowerment Tampax provides all women to perform at their best,” says the press release.

Says WNBA Chief Growth Officer, Colie Edison, “Partnering with Procter & Gamble connects the WNBA with one of the world’s most trusted brand leaders at a transformative time for our league. Together, we have an opportunity to reach tens of millions of households, elevate the incredible stories of WNBA players, and bring world-class brands and athletes together in ways that authentically connect with fans, drive meaningful engagement, and continue to expand the visibility of women’s basketball.”

Fans can also expect to see other P&G brands like Downy, Gillette Venus and Tide activate throughout the 2026 season.