Coco Guaff’s New Balance-powered Australian Open Kit Elevates Performancewear
Coco Guaff, the fashion icon that you are. The Coco Gauff Signature Collection is here and it’s everything we thought it was going to be: fresh, inspired and stylish. The collection is a reflection of Guaff’s growing influence in the fashion space, as evidenced in her prior joint collaboration with New Balance and Miu Miu. For the first time, this collection will feature a version of Guaff’s custom kit, so fans can really rock a straight-from-the-court-right-to-your-closet fit.
“From the moment Coco joined the New Balance family, we’ve been inspired by her evolution, both as an athlete and as a style icon,” said Julie Pike, Senior Vice President of Global Apparel at New Balance. “This kit reflects that journey: bold, confident, and beautifully expressive. We’re thrilled to offer it at retail for the first time, inviting fans to share in Coco’s signature style.”
“Working with New Balance on my Australian Open kit gave me the chance to design something that’s not just about performance, but also about style and self-expression,” said New Balance athlete Coco Gauff. “I wanted something that felt powerful yet feminine – and shared my love for bold colors and the beach! I’m excited that fans can now wear a kit inspired by my on-court look. It’s a special way to share this journey with them.”
Shop the collection here.
Image courtesy of New Balance.
